CHERYL FERGUSON   PRESIDENT

 

Cheryl is the co-founder and President of Daggerwing Group, working with Executive teams to operationalize changes in how the company impacts customer behavior change across complex divisions, functions, product lines and geographies to deliver against key corporate goals. 

Cheryl’s career started in journalism, shifted to public relations and evolved to senior strategic and creative leadership within Omnicom agencies before co-founding Daggerwing Group in 1999.  Under Cheryl’s leadership Daggerwing Group has earned a reputation with clients for being more customer savvy, hands-on, practical, and faster than traditional consulting firms.

Cheryl holds an Honors Bachelor of Journalism degree and has taught post-graduate courses in communications.