Daggerwing Group is a global management consultancy helping executives accelerate growth by optimizing the intersection of business goals, customer needs, and employee experience.

Created through a merger announced in December 2016, the firm integrates leadership and change management consultancy, Ketchum Change, and Daggerwing Group, Omnicom’s management consulting resource for client executive teams.

Daggerwing Group’s end-to-end capabilities are focused on operationalizing behavior change of customers and employees through three areas of service:


Facilitating executive alignment on business vision and priorities centered on customer needs


Organizational, operational, and cultural change


Customer engagement and employee communications


Operating in North America, EMEA, and Asia Pacific, Daggerwing Group has the ability to create a customized, global team of strategic expertise in executive facilitation, enterprise-wide customer experience design, organizational change management, research and analytics, and employee training and communications.