[ FORRESTER CASE STUDY ]

The CX Transformation That Revitalized HP’s Printer Business

Daggerwing Group is proud to be featured in this new Forrester case study as HP’s strategic partner in creating a culture of customer obsession that transformed their printing business

The Hewlett-Packard split resulted in HP Inc. (HP) owning the computer and printer business at a time when the printer market was becoming increasingly commoditized with pockets of decline. After taking an honest look at the state of their business, HP found that they were facing industry challenges, a product centric mindset and siloed ways of working.

In partnership with Daggerwing Group, HP cultivated motivation and alignment for an org wide transformation. This case study shows how customer experience leaders can learn how our key efforts allowed HP to achieve gains in both CX culture and, ultimately, their bottom line.