Cheryl Ferguson.

President & Co-Founder

Cheryl is the President and Co-Founder of Daggerwing Group – taking great pride in helping clients break the cycle of change management failure to see their transformation visions realized. For more than 20 years, Cheryl has worked globally on the people side of business transformation challenges, ranging from corporate customer-centricity shifts and talent strategies to enterprise-wide culture change, and the introduction of new operating models. She has deep specialization in helping marketing leaders at Fortune 500 firms transform the role of marketers and modernize marketing practices and capabilities.

Cheryl’s contributions to Do Change Right

The destination for sharing new ideas and expertise from Daggerwing’s people, partners, influencers and academics.