About - Daggerwing Group

A business consultant, wearing glasses and exuding confidence, passionately leads people towards change in a professional office setting.

Change often fails. We don’t.

When transformation leaders don’t address people factors, change usually fails. Many companies have experienced a pattern of investing in change time-after-time, without seeing their vision come to life. At Daggerwing, the way we do change right the first time is by focusing on people.

Change often fails. We don’t.

When transformation leaders don’t address people factors, change usually fails. Many companies have experienced a pattern of investing in change time-after-time, without seeing their vision come to life. At Daggerwing, the way we do change right the first time is by focusing on people.

Doing change right starts with knowing why change fails

Daggerwing has extensively studied the factors undermining change success. No surprise – those factors are focused on people. And many of the reasons behind failure are simply human nature and lack of understanding about why people do and do not want to change. We apply the lens of these 8 Reasons Why Change Fails to all our engagements:

At Daggerwing, we focus on the hardest part of change: people.

Watch this video to learn more about doing change right the first time.

dæg ər wɪŋ

Where did the name Daggerwing come from?

Co-founders Ewan Main and Cheryl Ferguson exchanged a weary glance – why was it so hard to come up with a name that fit the new company?

Get the full story

A change leader guiding people through a butterfly's transformation from orange wings to a black background.

dæg ər wɪŋ

Where did the name Daggerwing come from?

Co-founders Ewan Main and Cheryl Ferguson exchanged a weary glance – why was it so hard to come up with a name that fit the new company?

Get the full story

Find out how you can do change right.