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Anika Latif is a Principal at Daggerwing Group. She has worked with several global clients, helping to change and redefine their business strategy and redesign their organizations to be closer to their customers – delivering maximum value to customers and the business. With 10+ years of experience in the strategy and consulting industry, Anika has a deep understanding and passion for how customer experience and behaviors drive business decisions. Anika is a not-so-snooty foodie, who loves her fine dining adventures as much as street-side dining.

Anika’s contributions to

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