Daggerwing Group is a global management consultancy helping executives accelerate growth by optimizing the intersection of business goals, customer needs, and employee experience.
Created through a merger announced in December 2016, the firm integrates leadership and change management consultancy, Ketchum Change, and Daggerwing Group, Omnicom’s management consulting resource for client executive teams.
Daggerwing Group’s end-to-end capabilities are focused on operationalizing behavior change of customers and employees through three areas of service:
Facilitating executive alignment on business vision and priorities centered on customer needs
Organizational, operational, and cultural change
Customer engagement and employee communications
Operating in North America, EMEA, and Asia Pacific, Daggerwing Group has the ability to create a customized, global team of strategic expertise in executive facilitation, enterprise-wide customer experience design, organizational change management, research and analytics, and employee training and communications.
Daggerwing Group’s unique consulting model is rooted in one simple truth: business growth depends on changing customer behavior. For a business to holistically transform the way it influences customers, it must also change the behavior of every employee who impacts the brand experience. Therefore, executive teams who are driving growth need to shape business priorities through the lens of those stakeholders whose behavior matters most – customers and employees.
Daggerwing Group is known as a practical, hands-on consulting resource that gets to solutions fast – accelerating change cycles to deliver tangible and measurable traction within three to four business quarters.
D'ARCY KING, PhD