Ian is an Associate Principal, Creative Director at Daggerwing. He is an award-winning, strategic creative director, overseeing Daggerwing’s EU/APAC creative consulting and design offer. He has 25 years’ experience using design as a strategic tool to change business, behavior and lives across multiple sectors. His focus is on change, transformation and brand development – powered by design-thinking and human-centered design. If you get chance, ask him how he used a beermat to trap nine criminals. He holds an MA (Distinction) in Design from Central St. Martins, London, and a BA (Hons) Graphic Design. Outside of work Ian enjoys composing, arranging and performing music, seeking areas of outstanding natural comedy – and family time.